FOR THE ONLINE BUSINESS OWNER READY TO GET TANGIBLE RESULTS WITH YOUR MESSAGE

Signature ERA

Winter 2026 Live Cohort 

Nail your signature talk in an 8 week guided accelerator, then be supported ALL YEAR as you book aligned stages and speak magnetically to grow your business.

JOIN NOW>>

*taps mic*

Got Big Visibility Goals For 2026 (Or A Speaking Gig Already On The Books) And Wondering, "How The Heck Do I Actually Make This Work?"

If you could channel Zoolander-level confidence and strut onto the right stages with a stellar signature talk that speaks to your audience, you know your business would explode with opportunities:

→ A boost of warm leads in your business ready for you to nurture into your offer (forget trying to figure out FB ads, or *shudders* sliding into the DMs)

→ An additional revenue stream that nets a tidy income with paid gigs lined up every single quarter (instead of a calendar of clients taking your 9-5 hours every single day)

→ More clout to charge a higher price and book long-term engagements with dream clients (hold onto your panties, 'cause your fully sustainable business is coming in hawt!) 

→ A less time-intensive way to grow your audience so you can fill up the funnel for your next program launch (because chasing the next 'IT' tactic only results in too many caffeine-fueled nights)

Recognition as an industry thought leader landing you first dibs at speaking gigs and collaborations (exactly what happens when you play full-ass in your business)

ALL THAT IS POSSIBLE.

It's happened to me and my clients over and over again, but there's a catch…

 You've got to admit you need a damn good talk that's structured to get the results YOU want, so you can be THAT person on any stage you choose–even if you're already a good speaker!

YOUR MESSAGE IS TOO BIG A DEAL TO WING IT

Googling 'How To Be A Better Speaker' Won't Get You There Any Quicker

And the stakes on stage are just too high to trust your future opportunities to these 3 go-to tactics speakers depend on when trying to impress…

❶ Presenting the same topic (or constantly creating new ones) that get you a ton of praise, but not enough leads.

Sure, your talk may get you some nice DMs, but is it helping you use your time effectively to grow your business? Also, aren't you tired of creating new slidedecks at 1am? 😳

❷ Firehosing your audience with information to prove your expertise and give 'value.'

Uh-oh! It's the Curse of the Expert (and the ghost of corporate and college presentations!) Your knowledge is second nature, which makes it tricky to speak to people who are newbies. Good thing there's a cure…

❸ Swiping your favorite expert's fill-in-the-blank formula for giving a talk.

Sorry to bubble burst, butttt…if the script is a mismatch for your unique speaking style, it'll sound more inauthentic than an AI-generated script. If it gives you the ick's, you'll fumble over the pitch every time…

Whether you crave the spotlight or were called to step into it, these typical tactics can only get you halfway to delivering the most powerful talk of your career.

If there's a bigger message you need to step into, a story that demands to be heard, or you want to improve HOW you talk about your expertise so you can get PAID (whether that's for your speaking fee or after the talk with new clients)...

…you need a different plan to get there.

TACTIC #4: DEVELOPING YOUR SIGNATURE TALK:

Because the time you spend on stage should give you more off the stage.

More hours to spend offline with your family, running the trails with your fav true crime and biz podcasts queued up, paddle boarding your local lake and giving your dog the oodles of pets they deserve.

And the quickest way to get MORE is to build your talk so it directly connects to your growth goal.

If you desire MORE leads who become clients quicker because you've accelerated the timeline to like, know and trust you…then you need a lead generation talk.

If you're ready for MORE sales who book at higher rates and jump on your sales call ready to give you a "heck, yes!" response…then you need a talk primed to ensure you sell from an in-person or virtual stage.

If you're craving MORE opportunities to get paid to speak on stages because hosts know you'll deliver a stellar presentation to their audience…then you need an authority-building talk.

(Time to stop settling for praise when what you really want are MORE leads, sales and opportunities to share your message.)

IT DOESN'T MATTER IF YOU'RE ALREADY GOOD AT SPEAKING OR MORE LIKE 'MEH':

Everyone Can Be A Stand-Out Speaker Who Gets Results From Any Stage

It starts with owning where you are right now. Embrace being a work in progress even if you classify yourself as good.

Why?

Well, mull over this for a moment:

If you're already good at presenting, how unstoppable could you be if you clarified your perspective, aligned your message so it connects with your audience, and added some structure for getting RESULTS from your talks?

I already know the answer, and I suspect you do too. 😉

TRACKING WITH ME? 

Good stuff because l’m rolling out the red carpet and inviting you to the…

Signature ERA Winter Cohort

Nail your message, hone your story and craft your rockin' talk in an 8 accelerator, plus be supported as you deliver that talk throughout 2026 to hit your business goals.


This is where you stop being the best-kept secret in your niche and start being the sought-after expert others name drop.

Together we’ll refine what you say, how you say it, and where you show up— so every time you speak, it creates a profitable impact. Here's what that looks like:

Phases 1: Knock Out A Magnetic Message 

Starting January 19th, we'll spend 4 weeks, implementing my 5-step process for crafting a signature talk, from your big idea to your framework, opening & close... you'll have your talk outline done (and can start pitching)

Phase 2: Polish & Rehearse Your Talk

 Then for 4 weeks we’ll polish your stories, prepare your slides, and present your talk to a cohort of your peers so you can get feedback on your flow.

For these initial 8 weeks, you'll put in roughly 2 hours a week to watch and implement the training, plus have access to weekly office hours so you're not left wondering... "does this make sense?".

By March 13th, you’ll have finished Signature Talk ready to impress on any stage 🎉

Think about how much easier it will be to say YES to opportunities knowing you have a solid talk already to go! Or how seamless pitching or speaker applications will be!?

Then onward to...

Phase 3: Market & Monetize Your Expertise

This is where you put the talk into motion on stages and we refine as you go.

You’ll have me in your corner through live coaching & office hours, a library of my best trainings to support you every step of the way, and a room full of peers who are just as serious about raising the bar.

Your enrollment includes:

✔️ Access the Signature Talk Accelerator course to knock out your magnetic message & solid draft of your signature talk (and revist anytime you need to).

+ 6 MONTHS LIVE SUPPORT

✔️ Monthly Group Coaching calls with Heather to refine your message, market, and monetize your talk

✔️ Private Speaker Community (off Facebook) to connect with peers and asynchronous support 

✔️[BONUS] 8 weeks Live Talk Building Bootcamp Jan 19-Mar 13 with weekly guidance, office hours, and implementation sessions to structure your talk, polish your stories and prep your slides (Office Hours will be hosted Thursdays at 9am PT with asynchronous options to submit work for review)

✔️[BONUS] An invitation to rehearse your talk during cohort final week to get audience feedback from your community of peers 

✔️PLUS Access to Quarterly Mainstage Events, including

🎟️ MARCH 2026: PITCH FEST VIRTUAL RETREAT: This live virtual event is ALWAYS a favorite, filled with both strategic and tactical sessions to light a fire under your visibility ass. This year is all about being proactive in finding AND attracting opportunities to speak. From intentional networking to JV collaborations and *gulp* pitching / filling out speaking applications… If you're ready to ramp up your visibility in 2026, this will be your kick start.

🎟️ JUNE 2026: MONETIZE THE MIC VIRTUAL RETREATThis event is all about connecting your onstage moments to direct revenue in your business. We'll have successful speakers sharing with you their best strategies to swipe, along with sales training to increase your confidence and delivery when pitching.

AND 6 MONTHS ACCESS TO THE ERA TRAINING VAULT (here's a sampling of what's inside):

🎤Want to Book More Stages?

Your signature talk becomes better and better the more you refine it, so let’s get you rocking more speaking opportunities with trainings that include,

 ✔️How to Find & Attract Stages Wake up to invitations for aligned opportunities by positioning yourself as the speaker hosts are actively looking for. 

✔️How to Pitch Stages & Podcasts  the proven process to get more “hell, yeses!” landing in your inbox for interviews, podcasts, and private trainings. 

✔️Take Your Pick: Becoming An Invited Speaker with Zafira Rajan 

 ✔️Let’s Get You Pitching Like A PR Pro with Emily Reagan

 ✔️How to Write A Speaker Bio That Doesn’t Suck with Kim Kiel 

 
🎤 Want Your VISUALS to look more profesh?

Because your visuals should scream, “I belong on the big stages!” Inside, you’ll find:

✔️ Simple, Stylish & Stress-Free Slide Design so you know exactly what kinds of slides boost credibility and engagement, AND ready-to-use Canva templates 

✔️Speaker & Media Kit Creation 20+ easy-to-custom Canva Speaker One-Sheets so you can show off who you are, who you serve & what you offer.

✔️Visualize Your Framework Zhuzh up your framework with polished Canva templates that position it as a proprietary, expert-level IP, so you stand out as the go-to authority on your topic.

🎤 Want to GET PAID to speak on stage?

Once you've got the talk, let’s get you securing paid speaking gigs, negotiating higher fees, and confidently selling from the stage with,  

✔️The 5-Figure Speaker Playbook Snag the strategies needed to bank 3-5 figures through speaking–in any industry, in any niche. 

✔️Seamless Selling On Webinars & Stages Buckle up for non-sleazy sales skills you can use over and over again.  

✔️The 8 Figure Digital CEO Mindset with James Wedmore 

 🎉NEW YEARS BONUS🎉

Because I want to see you succeed this year as a Sought-Out Speaker, when you enroll by January 12th, I'll gift you an ADDITIONAL 6 MONTHS inside ERA

That means you'll have the roadmap, training, feedback, coaching & accountability for ALL of 2026 and make this the year stop thinking about becoming a Sought-After Speaker and DO IT. 

MY STUDENTS GET RESULTS...

Liz W., FRESH PRINCESS OF EMAIL

I still give the Signature Talk I created in the Accelerator back in spring of 2020. I gave it twice last week, actually. In person, I gave that talk 5 times just last year and was even asked to speak at Craft + Commerce. This talk is still the biggest way I get people into my now 4000+ membership! Public speaking is hands down the single greatest thing I do for my business and the Signature Talk Accelerator was the best investment I ever made at the beginning of my business. I couldn't have picked a better path to go down. Plus, Heather is aces. Let's be real.

Lindsay R., RAW STRATEGY

"One talk has turned into almost $100k worth of consulting. It keeps growing. One large global company keeps hiring me for wildly different divisions. They have now had me speak 4 times to different groups. On top of the consulting! So, yeah. Speaking pays off

Swapna P., FASHION STYLIST

“I’m proud of what I got done due to the rehearsal sessions and accountability (aka spicy coaching!) I have increased clarity around my message and framework! Plus I booked more speaking engagements. One that will be recorded in November but out to the world in January and one in February! Who the heck even am I to book speaking things into 2024!

WHETHER YOU'RE CRAVING THE STAGE, OR CALLED TO IT, BEING VISIBLE IS VULNERABLE FOR EVERYONE

Let's Get You One Step Closer To Feeling Confident By Answering Your Immediate Questions

Hey, I'm Heather

the speaking coach who thinks like a ceo 

I’ve seen it from every side over the last 22 years— as an international speaker, as an event planner booking speakers and as a corporate VP running client training programs that had to deliver results for both our business and the clients we served.

I learned that good speakers get booked. 
Exceptional speakers get rebooked, remembered & referred. 

Since 2018, my work has been about one thing: helping experts nail their Signature Message, speak magnetically everytime they step up to a mic and  become go-to industry leaders.

I've had the honor of helping incredible leaders like, Liz Wilcox, Zafira Rajan, Brenna McGowan, Tarzan Kay, Holly Bertone,  Nik Hatherly, Rebecca Vigelius, Ann Emery, Teresa Lodato, Gloria Chou, Jamie Sears... and so many more, prepare for the biggest onstage moments.

Now it's your turn.
 

What would happen if YOU had the instruction manual on how to take the most brilliant parts of your expertise and structure it into a Signature Talk that immediately resonates with your ideal audience?

Would you show up a little more boldly this year? 

Would you go after the dream stages you keep thinking about? 

Would you spend less time recreating, preparing or second guessing your ideas and more time doing what you love?

Would you finally feel confident asking the simple question "what do you do" and be PROUD OF YOUR ANSWER?

The Signature ERA Winter Cohort is your chance to make it a reality.  

I'm READY >>

SNEAKY PEEK 👀

Oh hi way down here at the bottom of this page!

If you're seeing this, I know you're a detail person and you might be wondering about the actual curriculum.

So... I'm showing you the literal modules and lessons pulled DIRECTLY from my course platform, Kajabi, below. When you enroll, you'll have access to TWO products.

The first is the Signature Talk Accelerator course (this is my step by step talk building curriculum that we will follow through the live cohort. THIS is the curriculum that will be about 2 hours a week, some weeks more some less, but on average 2hrs).


The second is my evergrowing Training Vault. You have access to the Vault during your active membership. Think of this more like a Netflix library to use what you need, when you need it... aka you will NOT go through these videos like a course. That would not be smart. I don't want you sitting around watching training videos, I want you BOOKING STAGES AND SPEAKING (I will remind you of this... a LOT) ;)

SIGNATURE TALK ACCELERATOR SYLLABUS

  1. 📣 QUICK START

    1. 📣 The Accelerator Orientation
    2. Your Accelerator Roadmap
    3. 💻 The 4 Talk Creation Traps
    4. 📝Complete Your Prep Assignment
    5. 🗝 Start Your Story Vault
    6. [Optional] Download the Course App
  2. 1 CLARITY: Set Your Goals + Talk Filters

    1. 📝 Module 1: Overview + Workbook
    2. M1L1: Cast Your Vision as a Speaker
    3. M1L2: Talks 101: Create Your Foundation
    4. M1L3: Shift The Perspective
    5. M1L4: Draft Your Sticky Message
    6. 📍Module 1 Check Point
    7. 🔥 BONUS: Clarity Hot Seats
  3. 2 CREDIBILITY: Organize Your Ideas into Unique Frameworks

    1. 📝Module 2: Overview + Workbook
    2. M2L1: Set Your Talk Objectives
    3. M2L2: Organize Your Expertise
    4. M2L3: Create Your Framework
    5. 🔥 BONUS: Credibility Hot Seats
    6. 📍Module 2 Check Point
  4. 3 CONTEXT: Get Inside Their Heads

    1. Module 3 Overview
    2. M3L1: Create The Head Nod Effect
    3. M3L2: Address Their Pressing Problem
    4. M3L3: Map Your Message Mountain
    5. M3L4: Create Your Audience Magnetic Message [Audience 360 Worksheet]
    6. 🔥BONUS: Context Hot Seats
    7. 📍Module 3 Check Point
  5. 4 CONTENT: Outline Your Talk

    1. Module 4 Overview
    2. M4L1: The Sager Method For Outlining Your Talk
    3. M4L2: Identify Your Audience F.A.C.T.S
    4. M4L3: Turn Your F.A.C.T.S into Mistakes & Myths
    5. M4L4: Set Up Your Magnetic Talk Outline Template
    6. M4L5: Outline Your SSRD of The What & How
    7. M4L6: Outline Your SSRD of The Why
    8. M4L7: Outline Your SSRD of The Opening
    9. M4L8: Outline Your SSRD of The Close
    10. M4L9: Choose Your CTA (Pitch) Plan
    11. M4L10: Own Your Heartfelt Close
    12. M4L11: Wrap Up Your SSRD Outline - The 70% Sign Off
    13. 🔥BONUS: Content Hot Seats
    14. 📍Module 4 Check Point
  6. 5 CONNECTION: Add Stories + Engagement

    1. 📝Module 5: Overview + Workbook
    2. M5L1: The Science of Storytelling
    3. M5L2: The 3 Types of Story to Use in Your Talk
    4. M5L3: The Formula for Telling Magnetic Stories
    5. M5L4: Pro Tips: Engaging Your Audience from the Get Go
    6. M5L5: Activities Simplified: 3 Levels of Engagement for Your Workshop
    7. BONUS: The Analogy Vault
    8. 📍Module 5 Check Point
  7. 6 CREATION: Develop Your Script-ish + Slides

    1. 📝Module 6: Overview + Workbook
    2. M6L1: Your Plan: Moving from Outline to Magnetic Presentation
    3. M6L2: Crafting Your Script-ish
    4. M6L3: Transition Statements
    5. M6L4: Power Statements to Add to Your Script-ish
    6. M6L5: How to Practice / Rehearse
    7. M6L6: Create Your Simple, Stylish & Stress Free Slide Deck
    8. 📍Module 6 Check Point
    9. BONUS: Framework Feedback Replay
  8. BONUS: Taking Your Talk to the Stage

    1. Delivering Your Talk - Prep Like a Pro Checklist
    2. Your Speaker Tool Kit [PDF]
    3. Complete Your Talk Debrief
    4. BONUS: Asking and Giving Powerful & Effective Feedback [PDF]
    5. 📍Module 7 Check Point
  9. Additional Tools, Tutorials & Resources

    1. BONUS: Title Your Talk with Liz Wilcox
    2. BONUS: 19 Magnetic CTA Phrases Cheat Sheet [PDF + Mini Training]
    3. BONUS: Magnetic Talk Quick Prep Sheet [10 Min Prep]
    4. BONUS: How to Speak off the Cuff with Ease
    5. Speaker Agreement Recommendation
    6. Audience Interview Process
    7. Persona Frameworks: "Mistake" Example in the WHY Section
    1. Additional Slide Design Resources

      1. Slide Design Templates
      2. Bonus Tutorial: Moving From Canva to PowerPoint
      3. SLIDE DESIGN: 4 Sanity Savers with Ann Emery

The Training Vault

  1. 🏠 START: Kick Off Your ERA

    1. 📍 Signature Era Orientation [START HERE]
    2. The 5 Signature Arenas Quick Overview
    3. 📝Speaker Questionnaire
    4. Accessing the CALENDAR + COMMUNITY
    5. Pick Your Path: Quickstart Guide to Using the Vault
    6. Kick Start Your ERA [Creating Your 90 Day Plan]
  2. MESSAGE | Dial In What You Say

    1. The Signature Message Intensive (Dec 4 2025)
    2. Nail Your Go To Speaking Topics (Jan 13 2025)
    3. Build Your Signature Talk
    4. Create a Talk Outline in an Hour (March 10 2025)
    5. Tell Better Stories | Storytelling Intensive (April 7 2025)
    6. 🧰 Power Scripting Phrases
    7. Tweak Your Talk for Podcasts & Panels
  3. DELIVERY & STAGE PRESENCE | Your Signature Presence

    1. Speak Better Off The Cuff (Dec 3 2024)
    2. How to Present with TWO monitors (a must for virtual speaking)
    1. Magnetic Delivery Challenge

      1. WEEK 1: Delivery Skills Challenge
      2. WEEK 2: Delivery Skills Challenge: Your Voice
      3. WEEK 3: Delivery Skills Challenge: Facial Expressions & Eye Contact
      4. WEEK 4: Delivery Skills Challenge: Posture & Hand Gestures
  4. VISIBILITY | Where Your Share Your Message

    1. 🧰 Create Your Speaking Kit or Speaker One Sheet [TEMPLATE]
    2. YOU and Aligned Visibility (PitchFest 2024)
    3. How to Find & Start Attracting Stages
    4. How to PITCH Stages + Podcasts
    5. Take Your Pick: Becoming an Invited Speaker with Zafira Rajan (PitchFest2024)
    6. How to Write A Media Bio That Doesn’t Suck with Kim Kiel (Pitchfest 2024)
    7. How to Leverage a VA to Support Your Visibility Goals with Emily Reagan [Jan '24]
    8. How To Repurpose Your Talk in Other Areas of Your Business with Krystal Proffitt [Dec 23]
    9. Let’s Get Your Pitching Like a PR Pro with Emily Reagan (Pitchfest 2024)
    10. How to Build Relationships for Collabs + Partnerships with Linda Sidhu (Pitchfest2024)
    11. 🧰 Speaker Agreements [Recommendations]
  5. IMPACT | Your Return on Visibility [Leads, Sales & More]

    1. Book PAID Speaking Opportunities {Overview}
    2. The Five Figure Speaker - How to Find, Negotiate & Book PAID Gigs
    3. The Ultimate "Email Opt-In" Workshop with Sara Vartanian
    4. Get More Juice From Your Gigs w/ EMAIL with Liz Wilcox [Apr 24]
    5. Selling From Webinars & Stages | 9 Tweaks to Make in Your Next Talk
  6. LEADERSHIP | Becoming the One They Follow [Inner Work]

    1. The 8 Figure Digital CEO Mindset with James Wedmore (Pitchfest2024)
  7. 🍿 BACKSTAGE: Coaching Replay Vault

    1. 2025

      1. Backstage Coaching (December 17 2025)
      2. Open Mic Mastermind (November 25 2025)
      3. Backstage Coaching (November 11 2025)
      4. Open Mic Mastermind (October 28 2025)
      5. Backstage Coaching (October 14 2025)
      6. Open Mic Mastermind (September 29 2025)
      7. Backstage Coaching (September 18 2025)
    2. 🔥 Hot Seat Gold

      1. Live Q& A - Presenting Your Speaking Fee (Negotiation)
      2. Hot Seat with Michele Lyman - Negotiating Speaking Fee
OK, I'm IN!